musta experience services personas timon studler

What are Personas?

  • Personas must answer three basic questions: what are the user needs, wants and limitations
  • Personas can provide tremendous insights into how to create better experiences, drive innovation and sharpen value propositions for your target group
  • Personas are a tool. Like with all tools, they are only as good as the people using them. Therefore, it is important to position Personas to the development of the internal culture, language and management style

Musta helps you to identify the needs and requirements for the Personas research and translate your needs into an effective solution. Based on targeted and deep insights, you will gain a thorough understanding of your target group and a tool to bring them alive in the organisation.


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